September 28

The Agony and Bliss Of Entrepreneurs

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 Most creative people fail at producing their creative product and monetizing it right so your default position if you’re a creative person is that you’re going to fail.

And that’s because it’s hard to come up with something new and it’s hard to present it to the market at the right time and it’s hard to market.

Those things are really really difficult and so what successful entrepreneurs do is they just keep doing it over and over and over and over and over and over and over and eventually, if they’re fortunate –  one of their ideas happens to hit the right place at the right time.

Even if your idea is good that doesn’t mean it will be successful.

There are so many things that have to be taken into account so this is partly why persistence (part of conscientiousness), is so useful

Persistence is helpful because it enables you to run many experiments and you need to know that the baseline is failure.

You know it’s important because otherwise, you’ll blame that on yourself 

Some of that’s useful because there are probably some things that you could improve about yourself but it’s very difficult to go from zero to one 

 – Jordan Peterson.


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